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Design is an invitation

Copy is conversation

Marketing is a journey you make with your customer


UpSearch Earns Microsoft Gold Cloud Platform Competency

Posted on 16 Aug 2017 in Backspace | 0 comments

    News Release: UpSearch Update For immediate release 7/31/17 UpSearch Achieves Microsoft Gold Cloud Platform Competency Recognized for best-in-class capability and customer commitment.   Berea, OH – July 31, 2017 – UpSearch announced it has achieved Microsoft Gold Cloud Platform Competency, distinguishing itself within Microsoft’s partner ecosystem. To earn a Microsoft gold competency, partners […]

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Who are the Garcias?

Posted on 10 Apr 2015 in Backspace | 0 comments

“It looks like the Garcias got a new car,” says the nosy woman in one TV spot from Buick’s “that’s not a Buick” campaign. But trying to figure out who these nice people are is more fun and challenging than figuring out what car they’re driving. For one thing, they’re parked way at the end […]

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That 70’s Show and Beyond – A Report from the Cleveland Creatives Meet-Up

Posted on 25 Oct 2013 in Backspace | 0 comments

A small but spirited group gathered at Mavis Winkle’s in Independence for the first Meet-Up of the Cleveland Creatives. Organized by photographer Jon DeVaul, conversations tended to begin with “so, that’s who you are!” followed  by a journey down memory lane. The great and near-great of Cleveland Creatives-past were fondly, and not so fondly, remembered. […]

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Introduction to Message Mapping

Posted on 23 Oct 2013 in Backspace | 0 comments

(first in a series of excerpts from Understanding the Art and Craft of the Message Map a forthcoming book by Jeffrey S. Russell) The truth is in there. Over the last 30 years I’ve been involved in helping companies and organizations define and develop their marketing communications. Most of those companies and their products already […]

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